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Berghaus

When it comes to promoting campaigns and key expeditions online, Berghaus are certainly treading familiar ground.

Their Ulvetanna climb is one such instance where their digital approach has proven particularly successful. However we were able to spot a gap in their strategy: chatter analysis.

Wholly aware of their outgoing messages, Berghaus adopted the expertise of DDCA to analyse the incoming messages too. The recognition of strong CRM requirements meant that we were able to provide an invaluable insight into what was being said about Berghaus online and react in a proactive way – thus eliminating lost opportunity or negative PR.

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