Posted by Aimee Clifton 04 Apr 2014

The Rise of Digital Marketing

Is your marketing strategy up to date?

There’s no denying that the digital world is becoming more and more dominant as time goes on and technology continues to evolve. People are consuming more and more digital content on an array of platforms, from tablets to smart phones, and access is available almost anywhere.

Digital marketing allows for two-way consumer communication, and ensures the successful management of customer relations across all media channels.

Recent studies show that the number of companies who are embracing digital marketing is up 63% from last year. With predictions showing that digital will replace all other forms of marketing in the near future, businesses that have not yet identified this in their marketing strategy need to adapt fast!

A recent Buyshere report from Base One, highlights the importance of digital marketing for B2B, suggesting that emails are now the primary information sources for business buyers. Digital customer engagement by email is up 51% from last year, and social media communications are up 63%.

Digital media is so pervasive that consumers have access to information any time and any place they want it. Digital marketing enables direct communication with target audiences and allows for constant monitoring of what is being said about your company or products, as well as tracking consumer trends and allowing for customer interaction.

With the evolution rate of new and innovative technology, and digital media consumption on the rise everyday, it is inevitable that digital marketing is becoming the future of marketing.

People want brands they can trust, companies that know them, communications with a personal touch and content that is always current. Social media sites, such as Twitter, serve as a platform of interaction between businesses and consumers, facilitating that all-important customer relationship and allowing for structured control in the exchange of key marketing messages.

Wherever the evolving world of technology takes us in the future one thing is for sure, digital marketing is on the rise. Is your marketing strategy up to date?