Posted by Danielle Dunn 12 Jul 2013

The Facebook Facelift

When I first heard of this latest Facebook craze, I was a bit confused to say the least! Upon learning of the term “Facebook Facelift”, I thought perhaps some entrepreneurial graduate had set up a business whereby Facebook users were paying to have their photos professionally touched up and optimised.

Oh no. How naïve of me – The truth is that India is experiencing a surge in plastic surgery and cosmetic procedures as our Asian counterparts fight for the perfect profile picture.

It’s reported that users in their 20s and 30s are going under the knife, getting laser skin treatment, chin augmentation and rhinoplasty, among other procedures, to enhance their romantic chances.

One user is quoted as saying: “If you don’t look good on Facebook, then how will you make contacts? I got laser surgery and … I’m getting a lot of marriage proposals since the stitch marks were fixed.”

To a country that is not averse to image alterations – famously being home to the first nose job too – It would appear that Indians are using Facebook as a dating tool and in doing so desire to look their very best to arrange meet-ups. In this instance, Photoshop can obviously only do so much.

Is it a sad reality of the digital age that Facebook has such an influence on vast populations? I see this as another clear demonstration of the grip that Facebook is having on our generation. Let’s face it, since it’s launch in 2005, Facebook has had an effect on the way we all live our lives arguably both positively and negatively.

I say both positively and negatively because I recognise both traits in my own use of Facebook. As a great communication tool, Facebook is keeping friends and family in touch and it’s easier than ever to message one another. On the negative side, I find myself often neglecting the company I’m with in order to update my profile. I suppose many of us are guilty of a quick “check-in” here and there, or a brief status update just because we can.

Do you find that Facebook is slowly taking over your life?