Posted by 10 Oct 2014
Keywords: Sourcing the juicy ones
SEO is a pretty tricky game to play. Constructing an efficient website filled with juicy searchable keywords and phrases, meta tags, H1 titles and not forgetting those canonical tags, can be a pretty daunting task.
Using keywords to enrich your content and make your website more favourable in the eyes of Google and ultimately your consumer, has become more difficult lately.
It’s not all about what you THINK your customer wants, it’s about what they are actually searching for. It’s about those long-tail keywords that get specific about what your consumer wants.
So where do you start? Here’s a couple of tricks on the house:
Yes I know, as unlikely as it sounds this encyclopaedia of frankly questionable validity, is actually extremely useful when digging around for some keywords to kick-start your pages.
Wikipedia is often the first go-to place for people who just want to brush up on a subject, so generally if you pop your main phrase into Google, Wikipedia will have a high SERP.
Take a look at what Wikipedia has to say on your chosen term and try and pick out some of the more relevant keywords that it has used. You can even look into what Wikipedia has suggested as a related subject to try and broaden your key terms.
2. Google Auto
You needn’t even press enter. Just begin typing your keyword and Google will automatically suggest what you’re aiming for. This is a really quick (and rather cheeky) way of getting a few long-tailed keywords in quickly.
3. Google Related Search
Another really quick way to grab some extra keywords is to search for your main ones in Google, then go ahead and ignore everything on the page and scroll straight to the bottom to take a look at the related searches. There may well be a few terms there that hadn’t crossed your mind.
It’s always a good idea to have a little spy on your competitors before you start writing out your pages. After all, it’s these people that you are in direct competition with in the eyes of Google.
Simply type your keyword into Google and look at the top 3 organic links that come in. From each site look at the keywords, title and H1 to see what kind of things the main players are using.
Finally, head to one of the biggest ecommerce platforms to date. These days you can find just about anything on Amazon (including some juicy keywords).
Enter your main keyword in Google and search through the results until you find Amazon’s entry. Click on the link and take a look for the keywords in: Main header, text under the main header, the breadcrumb trail and items listed for some ideas.