Posted by Hodda Khaliffa 09 Aug 2013

It’s Just Nuts!

Nutella have made rather a large ‘nuts up’ regarding their customer relations.

Nutella have made rather a large ‘nuts up’ regarding their customer relations.

Happy Nutella loving fan Sara Rosso decided to create her own unofficial ‘World Nutella Day’ which from 2007 has gained more than 40,000 likes.

However, after discovering this, Nutella issued a cease and desist notice to poor Sara which resulted in an uproar from fellow fans and social media users. Nutella’s parent company Ferrero soon realised their error and quickly made steps to contact Rosso and retract their complaint.

After all there is no marketing like free word of mouth marketing.

“Positive direct contact between Ferrero and Sara Rosso, owner of the non-official Nutella fan page World Nutella Day, has brought an end to the case,” Ferrero said.

“Ferrero would like to express to Sara Rosso its sincere gratitude for her passion for Nutella, gratitude which is extended to all fans of the World Nutella Day.”

Ferrero are now more than happy to support the unofficial love for Nutella and can count this experience up to lesson learned.