Posted by Jade Craggs 03 Mar 2016

Five digital marketing trends that are ruling 2016...

Staying on top of the latest trends in digital marketing is vital to us here at DDCA, it allows us deliver our bespoke campaigns strategically focused and tailored to your business needs and objectives.

But what does 2016 have in store for us? Settling into March has allowed us to analyse the upcoming trends that are already proving their nous in this ever-adapting world...

Mobile dominates desktop

This shouldn't come as much of a surprise - just look around you, someone's buried beneath a thread of web pages aren't they? Even more likely, you're reading this newsletter via mobile too?

No longer is mobile something companies add as an extra string to their bow, nor something that is 'nice to have', but an unwavering necessity and measurement of success.

Though the complete replacement of websites won't be for a good few years apparently, brands, including Google, are already gearing up for a mobile only future.

Online video

We've seen a steady increase in video marketing over the past few years and it's just about to hit its stride in 2016.

Now, we know Instagram video isn't a new thing anymore, but those 15 seconds are pure gold to brands looking to push content. It's a step up from Vine's 6 seconds, and much more accessible than loading time on Twitter. 

Plus, with Youtube only gathering more momentum and becoming the global TV channel, Instagram is the perfect platform to condense and advertise to over 400 million users with largely minimal effort. 

Emoji marketing

Never has there been a time when the internet has shown so much emotion. 

Just last week we saw Facebook launch their emoji-based reactions allowing users to show a rainbow of response beyond the standard 'like'. 

It seems these cartoon expressionists have broken through barriers to convey something in a simple way words just aren't able to do. 

Virtual reality

Virtual reality still seems like something we've been talking about for years and will continue to keep talking about until we've forgotten about Back to The Future. 

But it might just be closer than you think. Although, we've still got no way of knowing whether this new VR world will take flight or quite literally crash to the ground, it will be interesting to see how it is received across the world. 

The Oculus Rift is gearing up for release in the first quarter of 2016 and is set to connect social media platforms to a whole new world of advertising. 

Native advertising

Mentioning native advertising in a digital marketing trends email may seem a little juxtaposed, but bear with us on this one. 

With 'ad-blocking' rising 41% custom-made ads are about to become a lot more popular, integrating seamlessly into organic content. 

We all know this is nothing new, but re-focusing away from traditional advertising to customer engagement orientated is likely to drive in a loyal consumer base.