Posted by Helen Grieves 17 Mar 2015

Elton John Vs Dolce & Gabbana

The fashion world has been the centre of attention this week due to recent comments made in an Italian magazine.

Fashion house Dolce & Gabbana have claimed that all babies born via IVF are ‘children of chemistry, synthetic children’ and that ‘you are born to a mother and a father – or at least that’s how it should be’.

The pair, who were in a relationship until 2005, have offended celebrities, parents of those born with IVF, gay rights activists and pretty much everyone else who supports the treatment.

Elton John, who has two children through IVF and a surrogate mother, is taking the helm with the backlash. Opting to voice his opinion on Instagram, he stated ‘shame on your for wagging your judgmental little fingers at IVF – a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children’.

He finished his statement with #BoycottDolceGabbana, which has become the hashtag of the moment and has been used by hundreds of thousands of people voicing their opinions on social media.

Elton’s personal ire, and the subsequent viral spread of his message, has caused other celebrities to pitch in their views. Courtney Love said she wanted to ‘burn’ all of her Dolce & Gabbana pieces, Victoria Beckham sent her love to Elton and all of the ‘beautiful IVF babies’ and Glee creator Ryan Murphy said that their ‘horrifying views are never in fashion’.

The topic has taken over social media since its release, probably due in no small part to its intensely controversial nature. Elton, Courtney and Posh have a combined Twitter follower count of over 10m, and the reach of their statements has given some serious volume to the topic.

It’s a great example in how something can snowball once people with a large following get on board. The topic may have previously blown over in a day or so, causing (justified) outrage before fizzling out, but with the social impact these big names have had we can probably expect it to last longer than other controversial topics.

With so many people allegedly boycotting D&G, you have to wonder if it will actually impact on their sales or if it’s all just so much hot air, with people clinging onto their suits or pushing them sheepishly to the back of the closet.

They have since released an apology, but we think the ‘it wasn’t our intention to judge other people’s choices’ won’t cut it somehow. That being said, if the recently released picture of Elton holding one of D&G's bags turns out to be real then he might have some explaining to do too.