Posted by Danielle Dunn 22 Apr 2015

Automation: the future of inbound marketing?

There’s a lot of talk flying around in digital circles about ‘automated marketing’ solutions but what are they, and how can they help your business grow?

Well, put simply, automated marketing really is just that; a way of taking any repeating processes and streamlining them to make sure they work in the best way for you.

If you have plenty of ready-to-share social media content to broadcast, or want to engage with anyone talking about your brand, then setting up an automated marketing program to help harness your inbound marketing could be the solution.

If you want to dive deeper into what automated marketing can do to improve your engagement, then look no further than how it can streamline inbound marketing processes.

Away from the social side, emails play a huge part in automated marketing. At it’s most simple, automated marketing will let you use all the information gathered about an individual, such as search and buying histories, to funnel into your marketing plan, identifying their wants and needs with ease.

Good inbound marketing automation will use all that information to not only predict desires and habits, but to offer the solution before a customer or client has even had a chance to act them; delivering the information they need, exactly when they need it, in the place they’re looking for it.