Posted by 23 Dec 2014
A Year In Search
Google’s annual 'A Year In Search' report was released last week for all to see. Looking at it, I feel slightly exposed.
Google has become so entwined with our thought processes that when we have a question to ask or a problem to solve, we no longer vocalise it. Instead, we instinctively reach for the closest internet-enabled device and furiously tap on the little glass screen, safe in the knowledge that Google, our personal genius, will respond accordingly. However, seeing that process neatly compiled into a yearly report might make you feel as though your mind has been spilled on to a webpage.
The highlight of the report is here: the top search terms for 2014:
1. Robin Williams
2. World Cup
4. Malaysia Airlines
5. ALS Ice Bucket Challenge
6. Flappy Bird
7. Conchita Wurst
10. Sochi Olympics
What does this tell us about our digital habits, and our 2014 selves?
The first thing that strikes me is that they all fall into one of two categories: entertainment or tragedy. Why? Maybe it’s because that’s what we are most interested in. I’d like to think not. Instead, allow me to suggest that the Internet is at its most reliable when providing intriguing entertainment, and when delivering factual, real time news on issues closest to our hearts. Therefore, I am not surprised to see the public rush to Google when either entertainment or tragedy is at the front of their minds.
What do you think? Let us know in the comments.