Posted by 30 Jul 2013
Gizmo. The future of greeting cards?
Greetings cards get a much needed make-over and upgrade.
Over the last couple of years we have seen our main streets and selected businesses slowly disappear. The greeting card industry has been hit pretty hard with card shops suffering a net fall of 188 stores. Clinton Cards was one of the biggest losses. Founded in 1968, it was the UK’s biggest card retailer, operating 628 Clinton shops, 139 Birthdays stores and employing more than 8,000 staff.
Although there are still a handful of Clintons scattered few and far between, do greetings cards even have the same appeal as they once did?
Well through the power of Kickstart funding, Artiphany have reinvented the stereotypical greetings card and given it a digital overhaul. The new thing? Augmented Reality.
Although Augmented reality has made a few appearances over the years being used by the likes of Heinz ketchup, Tesco and Nivea, it has never really come to light in a huge way.
The new greetings cards will change the way we communicate and bring a new dimension to sentimentality. Project ‘Gizmo Greetings Cards’ features Gizmo the robot who manifests when particular stickers are scanned using a smartphone or tablet and wishes the receiver a happy birthday, a happy holiday or happy Valentines Day.
Could customizable 3D video messages be the future?
Artiphany already have so much faith in their project that they are creating 3D models of Gizmo and t-shirts. Traditional greetings cards may be outdated, but according the Greeting Card Association, the industry is still worth $8 billion a year.
So far the Kickstarter campaign has received approximately $9,000 of its $20,000 goal, with 23 days to go. If they are successful a new era of greetings cards may rise making traditional styles, notes and messages obsolete.
Is this a good thing? What do you think?